Founder-led outbound for B2B teams

We build pipeline.
You close it.

PipelineSmith gives growing B2B companies consistent, high-volume outbound without the cost, ramp time, and management overhead of another full-time SDR.

$4.5M+sales-qualified pipeline generated
400+dials/day experience
Founder-ledno junior handoff
David Zalayet, founder of PipelineSmith
Your outbound operator David Zalayet Founder · PipelineSmith
Taking on founding pilot clients Check fit →
ICP ResearchList BuildingCold CallingQualificationMeeting HandoffMarket Intelligence ICP ResearchList BuildingCold CallingQualificationMeeting HandoffMarket Intelligence

Your best closers shouldn't spend their week trying to create conversations.

Founders and sales leaders need pipeline, but hiring another SDR means recruiting, salary, tools, ramp time, coaching, and the risk that the hire never works out. PipelineSmith gives you outbound execution now—without adding permanent headcount.

01

No waiting for ramp

We align on your ICP and offer, build the campaign, and move into live outreach fast.

02

No black box

You know who was called, what the market said, where objections showed up, and what moved.

03

No junior handoff

The person you meet is the person running the outreach. Founder-led from strategy through execution.

From cold account to qualified conversation.

PipelineSmith is built around one job: put more relevant conversations in front of the person who can close them.

01

Target

Define the companies, roles, triggers, and pain points that actually make someone worth calling.

02

Build

Create a clean, usable prospect list with the right contacts and enough volume to learn quickly.

03

Call

Run persistent, phone-first outreach focused on pattern interrupts, relevance, and real discovery.

04

Hand off

Qualified conversations get routed to you with context, notes, and market feedback attached.

Prove outbound before you commit to it.

Start with a focused 10-business-day sprint. We use your real market, learn what earns conversations, and give you enough signal to decide whether ongoing outbound deserves a seat in your growth strategy.

The goal of the pilot isn't activity for activity's sake. It's to discover whether your market, offer, and message can create repeatable conversations.
10-business-day pilot
$1,800
one-time
  • Target account + persona calibration
  • Prospect list build and enrichment
  • Dedicated cold calling sprint
  • Typically 12–18 qualified conversations*
  • Call notes + market intelligence
  • End-of-pilot performance debrief
Talk through the pilot →

*Conversation volume depends on list quality, market size, connect rates, and offer strength. Meetings are not guaranteed.

Start with proof. Scale what works.

Most clients start with the 10-day pilot. From there, PipelineSmith can stay on as your fractional outbound operator or build a broader outbound engine around your growth goals.

01 · FOUNDING PILOT

10-Day Outbound Pilot

$1,800 one-time

Validate the market, message, and channel with a focused sprint before committing to an ongoing engagement.

  • ICP + persona calibration
  • List building + enrichment
  • Dedicated cold calling sprint
  • Market feedback + debrief
Start with the pilot →
03 · FULL-SERVICE

Outbound Engine

Custom pricing

A broader outsourced outbound motion for companies that want the targeting, data, messaging, calling, sequencing, and reporting handled for them.

  • ICP + campaign strategy
  • Data, research + list building
  • Calling + multichannel sequencing
  • Reporting + market intelligence
Talk through your outbound →

Built for B2B teams that need pipeline before they need another employee.

Founders

You're still doing your own prospecting.

You can close, but the calendar goes quiet whenever product, delivery, fundraising, or operations takes over.

Small Sales Teams

You have closers, but not enough at-bats.

Your AEs should spend more time running real sales conversations and less time building lists and chasing first touches.

Teams Testing Outbound

You want proof before adding headcount.

Use a short pilot to learn what the market gives back before you hire, buy more tools, or build an SDR function.

David Zalayet
Founder-led. Operator-run.

Built by a BDR who actually lives on the phone.

I'm David Zalayet, founder of PipelineSmith. As a BDR, I've generated more than $4.5 million in sales-qualified pipeline through high-volume B2B outbound—hundreds of dials a day, live objection handling, qualifying real buyers, and building pipeline through conversations rather than hoping an email gets opened.

PipelineSmith exists for companies that want that execution without immediately taking on another full-time hire.

Phone-firstOutbound built around live conversations.
High-volumeEnough activity to get market signal quickly.
TransparentYou get the feedback, not just the meetings.
Talk with David →

The questions you're probably already thinking.

Still not sure whether fractional outbound fits? Book a call and we'll figure it out quickly.

Book a strategy call
What exactly is a fractional SDR?

A fractional SDR gives you outsourced sales development execution without adding a full-time employee. PipelineSmith handles the front end of outbound—targeting, list building, cold calling, qualification, and handoff—while your team focuses on closing.

Do I need to bring a list?

No. If you already have a strong list, we can use it. If not, PipelineSmith can build and enrich a targeted list around your ICP before outreach begins.

Do you guarantee meetings?

No. Meeting volume depends on your offer, market, list quality, connect rates, and sales cycle. The pilot is designed to generate real activity and market signal while qualifying conversations honestly—not manufacture vanity numbers.

Who is actually making the calls?

David does. PipelineSmith is founder-led, so your campaign is not quietly handed to a junior rep or offshore call center after the sale.

What happens after the pilot?

We review the numbers, call feedback, objections, conversation quality, and what the market supported. If the economics make sense, we can discuss an ongoing monthly engagement. If they don't, you still leave with useful market intelligence.

Your pipeline won't build itself.

30 minutes. We'll look at your offer, ICP, current outbound motion, and whether a PipelineSmith pilot makes sense.

Book your Pipeline Strategy Call →